Seventy-six people dead in Uganda because Islamist fanatics didn't want to see people enjoying a Word Cup soccer game.

"This is really an unpleasant confluence of goals between the nationalist and international wing of al Shabaab," said Roger Middleton, a Somalia analyst at London-based think tank Chatham House.

Unpleasant? A cold shower is unpleasant. A taxi ride with a driver who doesn't wear deoderant is unpleasant. Non-alcoholic beer is unpleasant.

Seventy-six people dead? This is not the time for understating the case.

Things Have Gone Off The Rails When Commercials Remind People Not To Blow Themselves Up